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Toluna is an online community dedicated to making your voice heard! Tell the world's leading providers of products and services what you think and earn rewards by participating in surveys. You can also express your thoughts through polls and opinions you create directly on Toluna. Let other people know what you think, and find out if people think the same as you. Polls and opinions you create on Toluna can also be included in your own personal blog or website. Every service that our site offers is free of charge, and for participation in many Toluna activities you will be awarded points.

Points are a form of virtual currency awarded to Toluna members for various actions, these include: participation in surveys; inviting friends to join Toluna who complete registration; completing profile surveys. When you sign up on Toluna you will receive 500 points to welcome you to the site. When you have earned at least 16,000 points you may redeem your points for rewards, such as vouchers for great shops and brands. To stay up to date on all of our offers, please visit the Rewards Centre

To sign up to Toluna simply click on "Register". You will be asked to provide some basic information while creating your account, as well as the option to provide some more in-depth information about yourself in order to participate in our surveys. After sign up you will be sent a confirmation email in order to finalise your registration. You must click the link in this email to confirm your registration on Toluna and in order to participate in surveys.

Registration to Toluna is completely free - you will not be asked for any payment. On the contrary, it is you who earns points that can be exchanged for vouchers by taking part in our surveys, completing your profile surveys, participating in sponsored surveys, etc.

Becoming a member lets you take part in surveys and allows you to create your own polls and topics. You can then start to accumulate points that are redeemable for rewards, and you can also win 1,000,000 points (worth RM1,250) in our weekly prize draw.

Toluna invites thousands of members to answer surveys everyday on a wide array of subjects. The purpose of these surveys is to collect your opinions about the products and services of large consumer brands, your habits as a consumer, or about the world you live in. Your opinion will have a direct impact on companies and how they market, distribute or advertise new products and services to consumers like you.

We ask for personal information such as your name, address, gender, birthday and employment status to better match you with the appropriate market research projects. This information is also used for the purposes of incentive fulfillment so that we may send your reward to the appropriate recipient address. Other personal information that you may be asked to provide to us is solely for the purpose of building and operating a worldwide proprietary database of panelists, in order to conduct market research studies on that basis and we provide your responses to our surveys on to our clients in anonymised and aggregated form.

We do a variety of surveys for many clients. Some of these surveys are programmed by us, others are programmed by our clients and hosted on their systems. A major factor in technical issues is that survey respondents are using a wide variety of operating systems, browsers, Internet connection types, and hardware, and not all are necessarily compatible with the technology of all surveys that may be available. And, of course, sometimes, human error is a factor. If you encounter a technical problem with a survey, usually, if you wait a while, then try again later, the problem will be resolved. If you are still seeing an error after waiting a while, please report it to us at https://enmy.toluna.com/contactus and note the Survey ID and provide a screen shot, if possible. We apologise for any inconvenience caused by technical errors and will do our best to get them resolved.

Sometimes this happens if a survey is generating greater than expected responses. Also, the invitations aren't necessarily delivered right away by your email service provider. We apologize for any inconvenience you may experience and thank you for your participation. Please know that more survey opportunities will become available.

Your Profile Surveys can be accessed by clicking the "Surveys" tab at the top of the site, here you will see the "Profile Surveys" option. Profile Surveys are designed to allow us to improve personalisation of the service we provide to you for completing your Profile Surveys. This means you will receive more, and better targeted, survey invitations. Profile Surveys are divided into three categories: surveys you haven't answered yet, surveys you answered but have since been updated and require your attention (New), and surveys you have already answered. For each completed personal profile survey you are awarded 100 points.

Finish your full registration on Toluna and verify your email by clicking on the link you receive in your mailbox. If a survey matches your profile, you will receive an invitation by email or see the surveys available in your Survey Center on Toluna. The more up to date your Profile Surveys are, the more chances you have of being invited to take part in surveys you qualify to take.e. Toluna will only send a limited number of surveys on mobile to specific users that we believe will qualify.

You can opt out from this service at any time by going to your account page.

For each completed survey you can generally earn between 15 and 50,000 points (depending on its length). Some special surveys could have even higher rewards values.

Survey length is strictly dependent on the study.

No, under no circumstances will surveys be used to sell or promote a product, nor will you receive any advertising or promotional material as a result of joining the Toluna community.

This is because some surveys are looking for a very specific group of people who meet a very narrow set of demographic criteria. Sometimes, determining whether someone qualifies for a survey takes just a few questions, other times it may take more questions. Please know we appreciate your participation and that even when you don't qualify, your participation helps contribute to the success of the study.
To increase the chances that you will qualify for future online surveys, complete all of the member personal profile surveys. Remember, you are awarded 100 points for each personal profile survey you complete!

The timing of crediting for points or sweepstakes entries depends on the survey. For some surveys, credits are applied very quickly or within a few days, while for others, the credits are applied after the survey has closed. You can expect to wait a maximum of six weeks for points to be credited to your account from when a survey closes, though we try to limit this as much as possible.

This is because some surveys are looking for a very specific group of people who meet a very narrow set of demographic criteria. Sometimes, determining whether someone qualifies for a survey takes just a few questions, other times it may take more questions.

Toluna's profiling process is continuous — the objective being to have broad and current attributes on each member. Our clients make marketing decisions based on responses from our members in their surveys so we must implement strict quality controls to make sure you are part of the target the client is looking for. The questions we ask at the beginning of each survey may seem repetitive but are necessary to ensure the integrity of the survey sample.

When you do not qualify for a survey, your responses cannot be used in the final research findings, and therefore are never transferred to our clients. Likewise, Toluna will never use or transfer these responses for internal use. As the information you entered cannot be used for our client’s research, most times no reward will be issued for an incomplete study.

If you would like to receive surveys on your smartphone, simply enter your mobile phone number on Toluna during your registration or directly on your account page. Don’t forget to tick the option “I agree to receive invitations to surveys by SMS”.
Toluna will only send a limited number of surveys on mobile to specific users that we believe will qualify. You will not be required to answer the survey by text message. The SMS you will receive will include a link to the survey.
When you access a survey from your smartphone, please make sure you have a good internet connectivity. We recommend using a Wi-Fi secure connection, instead of taking the survey through your Mobile Internet Plan/Mobile Data, to avoid additional costs on your monthly bill/top-up.
Warning: Standard SMS reception rates may apply depending on your service provider

You can opt out from this service at any time by going to your account page and unticking the option “I agree to receive invitations to surveys by SMS” in the Personal Details tab.

Anyone who is a member of Toluna and has indicated their mobile phone number on the Toluna.com site can participate in surveys on mobile

A few surveys could be sent via SMS for specific projects. For most surveys you can participate via our website, email invites and mobile app.

Click on the "Create" menu. You will be redirected to the content creation wizard where you will be guided through the process.

Yes, click on the camera icon next to the text box during topic creation. Images can be attached to your topic either by using the search feature or by uploading them directly from your computer; videos can be attached via the search function (YouTube only).

Yes, simply select "Multiple" when creating your poll.

Simply click on the poll question you will be redirected to a detailed breakdown of the poll results.

The poll may have already closed, or you may have already voted on it (polls are limited to one vote per user).

You can choose up to ten answers.

Once on your Profile page, scroll down to the "Content" section of the wall. Here there is a tab for your Polls.

Sponsored polls (also called Quick Votes) consist of 1 question and will earn you 15 points for your participation. Sponsored polls appear on the home page on your dashboard under the "Recommended" stream and additionally by clicking on "Sponsored Content" in the "SURVEYS" tab.

A topic is meant to be used when you wish to discuss a subject in an open fashion. Other members can leave their own opinion and feedback regarding your question, thus creating an ongoing discussion.

Click on the “Create” button in the upper right hand corner, then select “Topics” to be guided through the creation wizard to start posting content.

This is strictly forbidden. The content of the opinion you leave is strictly personal in no case whatsoever can your opinion come from another member or website. If we determine that a member has copied opinions from other sources, or that they have posted the same opinion on multiple topics, their account will be subject to cancellation and their points forfeited.

Yes, click on the camera icon next to the text box during topic creation. Images can be attached to your topic either by using the search feature or by uploading them directly from your computer; videos can be attached via the search function (YouTube only).

Yes, you can do this by clicking on "Post" which will expand the topic to allow you to write in your opinion in the text box provided. You can also click on the question itself which will redirect you to that topic's page.

Under each opinion you will see the "Thumb up" & "Thumb down" buttons - if you agree with the opinion, click "Thumb up", otherwise click "Thumb down". It's that simple.

Once on your Profile page, scroll down to the "Content" section of the wall. Here there is a tab for Topics.

Favourites are polls and topics chosen by you for being exceptional and that you'd like to remember and perhaps check back on later. To do this you can click on the heart icon in the bottom left-hand corner of each topic/poll and a notification bar will pop up indicating it has been added to your favourites. Then you can always check them out later as they will be added to your "Recommended" stream.

Recent indicates the most recent content posted on Toluna, which you can then sort between polls/topics/view all. Popular is based on a set of information such as the number of votes or opinions and how recent those polls/topics were posted. "Recommended" is your personalised stream on Toluna.

Recommended is based on an aggregate of the content you want to see most based on your choices. All of the new content of those members whom you are following, all the content you have chosen to follow, every poll and topic you have favourited (using the heart icon) and finally all Quick Votes will be found here, grouped in chronological order.

A Battle let's you post two images or videos side-by-side allowing you to let the community decide which one they prefer. You can see examples by hovering over the "Community" tab and then clicking on "Battle".

First, choose between a video and picture battle. Then, click on the first image to the left of the "VS" and use the search function to find images or YouTube videos to fit your subject. You can also upload an image from your computer. Then do the same for the second media file.

A Thumb it allows you to post an image or video and let the community decide – via a thumbs up or down – whether they like or dislike what you have presented.

Once you have entered the question in the text box where it says "Share something with the community" you can click on the image of the camera on the right-hand side of the Create wizard. Then, select either Image or Video and run a search or upload a media file from your computer. Then click "Save" and you'll be able to see a preview of the image or video before hitting "Create".

Yes, both the Battle and Thumb it are available on the iPhone/iPad and Android apps and completely integrated with Toluna.com. You can post a Battle or Thumb it while you're out and about and let the community help you out with a quick decision.

Login, then from your Profile tab at the top of the page, select "Account details" and then on the left-hand side menu select "Login Settings". Enter your new email address and/or password and then click Submit. You will be sent an email containing a verification link, which you will need to click in order to complete the process.

Login, then from your Profile tab at the top of the page, select "Account details" and then on the left-hand side menu select "Personal Details", make the necessary changes and then click "Save".

To cancel your account you must first login, then from your Profile tab at the top of the page, select "Account details". At the bottom on the left-hand side of the page you will see the "Unsubscribe Options" link. You will then have the option of unsubscribing from emails and remaining a Toluna member (in this case you must visit the site to take part in surveys) or completely cancelling your account. Please note that if you choose this second option the final termination of your account may take up to two weeks, during which time you may still receive emails from Toluna. In addition, if you cancel your account, your points will be forfeited and you will no longer be able to redeem them.

Followers are Toluna members who have chosen to follow you to easily find your content (probably because they like your content). Following indicates those you have chosen to follow. You can find their content in the tab 'Recommended'.

Go to that member's profile page and click on the 'Follow' button in the top right-hand corner.

Go to that member's profile page and click on the 'Unfollow' button in the top right-hand corner.

Your profile data is stored on our secure server that allows only Toluna to call upon those members who match specific criteria to participate in surveys. This query is completely automated and members are contacted via email by Toluna to participate in our secure surveys. All responses are held in aggregate, which means that individual responses are not linked to personally identifiable information. The information you provide will never be sold or used to advertise. You are not responsible for buying any product or service at any time, nor will any company solicit you as a result of joining the Toluna community.

This information is used to match members with specific survey requirements. In some cases our clients require feedback from people in a certain income bracket or those who have children, for example. Please be assured that this information is securely kept and strictly confidential. See our privacy policy for more details. The more information you provide, the greater your chances of receiving invitations to surveys you may qualify for, and the more opportunities you may receive to earn cash rewards.

Yes, when you create your poll open the "Security" drop-down and select from three different options: Public (everyone can see your content), Friends (only your Toluna followers will see your content) or Private (only members/friends you invite will see your content). In addition, when you set the security listing to Public it will be searchable from all search engines, whilst under Friends or Private it will not. So choose wisely!

The EU General Data Protection Regulation (GDPR) is a new regulation that addresses the collection, use, processing and transfer of the personal data of European Union citizens. It went into effect on May 25th, 2018.
It applies to all European Union member states and any entity that transfers the personal data outside of the European Union.
We have updated our Privacy Policy to make it easier for you to understand what information we collect, why we collect it, how we use it and who has access to it. Please don't hesitate to read it.

Personal data is any information related to a Toluna Influencer that can be used to directly or indirectly identify the user. Personal data can be anything from a name, a photo, an email address, bank details, posts on social networking websites, medical information, a device IP address or a mobile device ID. Toluna will always take special care to ensure that all personal information you share with us is protected at all times. We strongly discourage you from disclosing any of your personal data in any public forum or community area on the site that you do not wish to make available to the public.

Yes, you do. At any time you can modify your information or opt out from our services data by logging into your Toluna Account or by sending us an email request via the Contact Us form.

Yes, Toluna has a fully integrated direct connect option with Facebook. You can choose this option when registering if you would like to sign up using your Facebook account. Toluna currently does not support creating an account using Google+, Twitter or any other social networks however, once you have created an account you can easily share content if you wish via these channels.

Yes, in order to turn on or off sharing with social networks please go to your "Account details" page, from your Profile tab at the top of the page. From here click on "Sharing Preferences". Here you can decide whether you want to connect your Toluna and social media accounts, as well as if you want to turn on or off automatic sharing. By turning it off you will have to manually decide each time you post content whether you would like to share this with your friends. Please note: automatic sharing is turned off by default.

No, of course not – Toluna will always give you complete control over the sharing of polls and opinions that you and others create on Toluna. In addition, there's no requirement to become a part of these social networks to remain active on Toluna – these are simply options given to you, our members.

First, you must be a registered Toluna member with a verified email address to begin accumulating points. Once completed, you can earn points by completing surveys found here on Toluna or through invites you receive via email, through sponsored polls, filling out your Profile Surveys and even by inviting your friends to join.

There is no limit to how many points you accumulate through Toluna surveys, sponsored polls, profile surveys and inviting friends to join.

Yes. When points are credited to your account they will remain valid for 16 months. If after this period the points have not been used, they will automatically expire and be deleted from your account. Your points will not expire all at once, instead points will expire 16 months after you originally earned them (for example: if you have earned points on the 15th of March 2013, they will be removed on the 28th of July, 2014 if they are still in your account). This deduction will always occur towards the end of the month in which they were earned, near the 28th. Please don't wait until the last moment to redeem your points.

Click your Profile icon tab, next to the Notification icon, select "Points". The Points page allows you to view the actions that have earned you points, your current balance and how you've spent your points so far. On your dashboard, you are also able to see your points balance.

You can spend your points by selecting "Rewards Centre" from the "Community" menu - here you can see the full list of rewards available in your country.

Please allow between 2-8 weeks for delivery. When you redeem your points for a reward you will be asked to confirm your mailing address, email address, bank details or Paypal email address (depending on the reward and country). Please ensure all of your information is correct to avoid any delays in delivery.

In order to be eligible for Toluna rewards you must be a registered user on the site corresponding with your country of residence.

This depends on which country you reside in.

Paper vouchers will be sent to the postal address indicated in your account at the moment your order is placed (please make sure it is up to date before ordering). In case of any address change, you must update your address in your profile and notify the Help Desk if you have a pending voucher delivery.

Electronic vouchers (e-vouchers) will be sent to your Toluna account, or in some circumstances, to the email address indicated in your account at the moment you place an order.

Bank transfers/PayPal requests will be credited directly to your bank or PayPal account.

For more information you can click on the icon of the reward you are interested in. Find out more. (https://enmy.toluna.com/rewards)

Rewards for the Daily lottery will be paid in Toluna Points.

All registered Toluna members can participate in the Toluna Millionaire Sweepstakes. However, to be admitted, participants must have a profile image and be "active" members, which includes (but is not limited to) answering surveys, posting topics, polls or commenting in a discussion thread within 30 days prior to each sweepstakes draw.

Every day an active Toluna Influencer will win 1,000,000 points. To participate and have a chance to become the Toluna Millionaire of the day, you must have at least 1 valid ticket at the time of the draw!
You can earn tickets by participating in surveys or by purchasing them in the reward centre for 500 points. Read our Terms for more details.

The lucky winner of the day will be notified by email and/or by notifications on Toluna.com. Their 1,000,000 points will be credited automatically to their Toluna account within 24h of the sweepstakes results.

Yes. You can earn up to 1,000 points for each piece of content you create on Toluna. com. The Toluna Team encourages quality over quantity, so content posted in the community is manually credited.
Tip: Polls, topics and opinions are what the team tends to reward the most.

Is considered quality content any poll or topic that has a title, a personal opinion and an image or video to illustrate. To ensure that your poll or topic is incentivised, please make sure that your opinion is clearly expressed and that your subject and language respect our terms and conditions.

Yes, you can also earn points or rewards by participating in contests launched by the Toluna Team. You can also create your own contests and ask the Team to help you incentivize the winners, in such cases you can also earn a 5,000 points bonus for your initiative.

Notifications are notices that appear in the top right, on the globe icon, besides "Create" (displayed in an orange circle, with a number inside).

Notifications indicate when new surveys you qualify for are released; about new QuickSurveys; the results of recent lotteries; when a user follows/favourites you or content you have created; when a user posts a message on your wall and finally (and certainly not least!) when The Toluna Team has important information for members.

Yes, from your Profile tab at the top of the page, select "Account details", then click on "Settings" from the list on the left-hand side of the page. Here you can decide exactly which type of notifications you want to receive via email, including when you are invited to participate in surveys. Simply check or uncheck the boxes and then click on 'Save' at the bottom to register your changes. You can come back and change these choices at any time.

Yes, you can find our Toluna iPhone and optimized iPad App here. Currently, the iOS app is available in the following languages: English, French, German, Spanish, Italian and Japanese. We also have an Android App that you can find on Google Play here. Translations will be added on an ongoing basis so check back every so often for yours.

Yes, you can complete long surveys on the app just like you can on our website, so you can let your voice be heard and earn rewards on the go. Not to mention, while you can continue to create polls and topics you can also create a 'Thumb It' and a 'Battle' – Thumb It lets you take a photo of something you see whilst you're out and allows you to get a quick thumbs up or down vote from your fellow community members; whilst a Battle lets you post images of two different things and posts them side-by-side so you can let the community decide which they prefer. Please check out the great video we made for the iPhone App by clicking on the link here for more information.

To invite your friends to Toluna, you can copy and share your personalised referral link on whatever platform you like. The "Invite a friend" link can be found in 3 places

In the top right section of the homepage

On the right side in the Survey centre

In the "Invite a Friend" tab in your Account page

Each time you invite a friend, your account will be credited with 500 points once your friend completes their registration to join the Toluna community. To make sure that all new friends are real people, please note that you can only earn points for a maximum of 10 new friends per month.

At the top of the home page, click on "Sign in" and in the same pop up box you will also be presented with the option "What is my password?". You will be asked to provide the email address associated with your Toluna account. You will then receive a reset password email with a link that will remain valid for 6 hours. Following this link will allow you to create a new password for Toluna.

For any questions regarding your account, surveys or any other subjects, click here to contact us.

You can visit the Toluna blog at http://myblog.toluna.com/ for updates and the latest news.

Our clients include market research agencies, large corporations, brands, public organisations, PR agencies and even individuals. Their interests cover all industry sectors, but they are all looking to get honest opinions on their products and services or to understand consumer motivations and habits. The results of our surveys help our clients to better understand consumers' needs in order to make their products, services or advertising more relevant.

Toluna takes strict measures to ensure every aspect of your information is kept secure. Toluna only provides information to clients in an anonymised and aggregated form for use in market research and for the client’s own internal purposes. Toluna does not use Direct Marketing and will never share your data with telemarketers or ad agencies for promotion and targeting purposes. You have the right to gain access to your data and correct it. In order to access this data you may either log into your Toluna account or by sending us an email request via the Contact Us form. For more information on how to access, update or delete your personal data on Toluna please read our privacy policy.